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The purchase still needs approval from the gaming commission, which meets Thursday afternoon to discuss the deal. Dan Nita, regional president for Caesars, said the company plans to invest $41 million on IT infrastructure at the facilities to incorporate the gaming network already in place at other Caesars locations. This would include Caesars’ Total Rewards program, which has more than 55 million members. Caesars also plans to spend $8 million to make various upgrades at both Hoosier Park and Indiana Grand. Trent McIntosh, who Caesars hired to become general manager of Hoosier Park, told the commission Wednesday that Hoosier Park will be rebranded to Harrah’s Hoosier Park, to mirror the brand at Caesars’ other horse racing casinos—Harrah’s Louisiana Downs and Harrah’s Philadelphia Casino & Racetrack. McIntosh is currently assistant general manager at Harrah’s Louisiana Downs. But when horse racing commission chairman Philip Borst questioned why Caesars would use the Harrah’s brand in Anderson but not in Shelbyville, or why it would use the Harrah’s brand at all, Caesars CEO Mark Frissora walked back the announcement. Frissora said the company as a whole is going through a rebranding process and looking to add something like “Caesars Entertainment presents” to the title of all of its properties. “You’ll see Caesars a lot more over the next 12 months as we’re rolling this out,” Frissora said. So the Anderson casino might not become Harrah’s Hoosier Park after all.
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